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2019 Annual Convention Speaker Biographies
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Speaker Biographies 


Keynote speaker

As the woman behind the success of Sunshine Plumbing Heating Air in Denver, Colorado, Susan Frew shares valuable knowledge and insight to companies and contractors in the home service industry.

From helping companies increase revenues through laser-focused strategy and marketing plans to
empowering women in the workforce.

Susan speaks in a broad range of subject matters that can take home service companies around the globe to a level of success.

Prior to leading Sunshine Plumbing Heating Air, Susan was an International General Manager with AT&T Wireless and an accomplished Business Coach who has proudly coached over 17 different trades to great triumph. Susan is also an instructor for the National Emerging Leaders program of SBA and a radio host of the program “Coaching Not Just for Sports” for ESPN Denver.

Learn more about Susan:


Louis Bienvenu, Instructor, PHCCLA

Louis Bienvenu was a partner in Bienvenu Brothers Enterprises, Inc., a 79-year-old plumbing company in Metairie, LA that was started by his grandfather, and later run by Bienvenu and his 3 brothers. The brothers sold the company to his nephew and niece in February of 2016. Bienvenu was the field operation's partner in the plumbing company for 40 plus years.


Bienvenu has been working in the plumbing industry most of his life in the family business. He started working with his father very young, starting full time in 1971. He received his journeyman license in 1976 and master license in 1991. During his career, he has done all aspects of the plumbing industry.


Bienvenu has been a PHCCLA CE Instructor since 2012. His duties at Bienvenu Brothers includes conducting training classes for employees on a regular basis. He is trained and follows all aspects of Green Plumbing, LEED building Standards, Water Conservation, and Business Management Efficiency. 


Mike Billingsley, Partner, BBWC Sales

Mike Billingsley is a partner with BBWC Sales, a local plumbing rep agency covering Louisiana and Mississippi.  He has grown up in the plumbing industry and after receiving his Bachelors Degree from Louisiana State University, he has been full time in the business for 16 years.  Billingsley has a strong background in troubleshooting numerous product lines and spends time in the field helping contractors with “hands on” training.  He has a wife and three kids and spends most of his free time outdoors with his kids playing sports or fishing.


Emile Canale, Partner, Billingsley BWC

Emile Canale has 21 years of selling and training contractors on water heaters. He has been a partner BBWC for four years, certified with A. O. Smith and State to teach sales and technical classes relative to their products.


Canale was a partner with BWC for over 10 years, serving as a Rheem representative in Louisiana, selling all Rheem products, as well as training plumbers and wholesalers on how to see, install and repair electric, gas and tankless water heaters. He was also formerly the Rheem Water Heaters’ District Sales Manager for the Carolina’s and Florida.


Canale has been recognized as Sales Representative of the Year by BWC in 2006 and 2010, and was awarded Residential Sales Representative of the Year by BBWC in 2016.


Paul Cavalluzzi, Territory Manager, Schier Products

Paul Cavalluzzi is a Territory Manager for a Kansas based manufacturer Schier Products. Schier Products manufactures and specializes in grease Interceptors. Prior to his career in the plumbing industry, he received his masters degree in Business Administration from Avila University located in south Kansas City. Since then, Cavalluzzi has worked for Schier Products and has been in the plumbing industry for the last four years.  His  occupation allows him to create partnerships with engineers, contractors, distributors, end users and authorities having jurisdiction. Cavalluzzi has extensive experience with grease interceptors, the standards that govern them and codes that adopt those standards. He has conducted CEU training seminars for engineer firms and for contractors throughout his territory



Jay Cook, IWTP Program Advisor, Louisiana Workforce Commission

Jay Cook is the IWTP Program Advisor covering the Northwest and Capital Regions (21 parishes). He began his career with the Workforce Commission in 2001.  He earned his BA from Louisiana Tech and is a professional member of the Northwest Louisiana SHRM organization.



Buddy Francioni, Manufacturer’s Representative, ESP Agency

Buddy Francioni is a lifetime resident of New Orleans. He started in the industry in inside sales for Southern Heater / Lamatt Agency of New Orleans in 1973. He later joined ESP Agency in 1983 as a manufacturer’s representative in outside sales for commercial plumbing products including water heater / mixing valve systems. ESP has represented Leonard Valve Co., a manufacturer of mixing valves, since 1990.  Francioni is a graduate of Loyola University, New Orleans, LA. He is also a member of  PHCCLA, American Society of Plumbing Engineers (ASPE),  and American Society of Heating, Refrigeration and Air Conditioning Engineers (ASHRAE).



Alex George, Territory Manager, Tim Morales & Associates

Alex George is a Territory Manager for Tim Morales & Associates, Inc., an Independent Manufacturer’s Representative serving the Gulf Coast States of Louisiana, Mississippi, Alabama and West Florida.  He has a strong background in the plumbing distribution channel having worked for several years with a major wholesale distributor and most recently twelve years with TMI.  George was part of the team named Rep of The Year in 2014 by “Supply House Times” the official publication of the American Supply Association. 



Matt Graves, Marketing Representative, Federated Insurance Companies

Matt Graves, Senior Marketing Representative for Federated Insurance, grew up in Houma, LA and McComb, MS. He attended the University of Southern Mississippi, graduating with a degree in Business Administration.  Graves is in his 17th year with Federated and has bee in roles including Sales Marketing, Account Executive / Association Risk Management Services (managing over 30 recommending state trade association partnerships in LA, MS, AL, TN and NC), District Marketing Manager for the State of Arkansas (overseeing 9 producers).  He is currently a Senior Sales Marketer in Bossier City, overseeing Federated’s sales efforts in Northwest LA.



Jay Huckabee, Founder / President, Jay F. Huckabee Plumbing, Inc.

Jay Huckabee is the owner and president of Jay Huckabee Plumbing, Inc. for 19 years.  He has been in the plumbing trade for over 30 years. He is a Licensed Master Plumber as well as a Licensed Master Gas Fitter. He is a Northeast Louisiana Zone Director for the PHCCLA. He enjoys spending time with his family, golf, and hunting. He also believes that none of this is without God on his side.



Jeff Morrison, Damage Prevention Coordinator, Louisiana One Call

Jeff Morrison joined Louisiana One Call in April of 2013 to coordinate damage prevention activities in North Louisiana from my location in Shreveport. He is responsible for promoting the Louisiana One Call System among member and non-member utility owner/operators, excavators and the general public through presentations designed to educate the public about safe excavation and increase awareness of Louisiana One Call.  His goals include improving public safety and reducing underground utility damages and related injuries and fatalities while protecting the environment and encouraging compliance with state and federal regulations.



Kenny Robert, Instructor, The K&B Team

Kenny Robert has fifty years experience in the central heating, air conditioning and refrigeration field. He has expertise acquired in design, installation and service of a/c, refrigeration and control systems, up to 100 tons of capacity in residential and light commercial applications.  In 1984, Robert became one-half, part owner of Robért Refrigeration Service, Inc.  He participated in all aspects of project work for residential and commercial installation.   He is thoroughly familiar with HVAC/R contracts and owner/contractor/subcontractor/design professional interrelationships.  Robert’s major clientele includes a major local television station, several French Quarter multi-unit buildings, as well as French Quarter businesses and residential locations. 

In 2005, Robert then became sole owner/president of Robért Refrigeration Service, Inc.  As the chief operating officer for Robért Refrigeration Service, Inc., he is responsible for administration policy setting and implementation, resource management, operating procedures, salary administration, loss prevention and overseeing the financial and sales functions of the company. 

Robert hold his contractor license in Louisiana, as well as several parish mechanical licenses.  He shares his expertise as an instructor for the the Louisiana Heat Pump Association, the Southeast Louisiana Coalition of the Air Conditioning Industry, as well as through his K&B Team.



Doug Ruckman, Manufacturer’s Representative, ESP Agency

Doug Ruckman joined ESP Agency in 2000 as an inside sales person.  Working over the past 18 years with ESP Agency as a manufacturer’s representative covering Louisiana and Mississippi for commercial plumbing products.  He has served on the board for the New Orleans Chapter of the American Society of Plumbing Engineers (ASPE) and is also a member of PHCCLA and American Society of Heating Refrigeration and Air-Conditioning Engineers (ASHRAE).  ESP has represented Leonard Valve Company, a manufacturer of mixing valves, since 1990.  



Ashley Tullier, State Plumbing Board of Louisiana

Ashley Tullier is the Executive Director of the State Plumbing Board, a licensing agency that aids in the protection of health and welfare for Louisiana citizens. With a background in business management and her prior role as the boards program specialists, her passion for the trades made the move to the State Plumbing Board a natural fit. Tullier has served on many impact committees and believes that proper plumbing is a cornerstone of sustaining public health. 







Agenda subject to change.

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